The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model

ABSTRACT

Firms are increasingly drawing on corporate social responsibility (CSR) in their employer branding to improve attractiveness and engage current and potential employees, and to ensure consistency in employee brand behaviours. However, there is a dearth of literature synthesising CSR and employer branding research to understand employee engagement with CSR-firms from a branding perspective. In this article, the authors carried out an integrative literature review of CSR and employer branding literatures. Informed by signaling theory, the authors develop a conceptual model of the CSR employer branding process as a cohesive view from the potential and current employee perspective. Our review highlights the need for firms to achieve CSR consistency in terms of (a) embeddedness of CSR values, and (b) levels of internal CSR. These two factors frame a typology that enable managers to better execute their CSR employer brand identity to achieve favourable results, such as a high-quality talent pool and positive affective, cognitive and behavioural employee outcomes.     

论我国开放式基金的流动性风险防范

随着开放式基金在我国的不断推出 ,基金管理公司面临的流动性风险问题将是一个中心问题。由于我国开放式基金面临的风险有其特殊性 ,因此我国对开放式基金流动性风险防范与管理措施应有别于其它发达国家。只有这样 ,开放式基金在我国金融市场中才能更好地发挥作用 ,从而进一步完善我国的基金业市场     

The Effects of Escalating Commitment on Ethical Decision-Making

Although scholars have invoked the escalation framework as a means of explaining the occurrence of numerous organizationally undesirable behaviors on the part of decision makers, to date no empirical research on the potential influences of escalating commitment on the likelihood of unethical behavior at the individual level of analysis has been reported in either the escalation or the ethical decision-making literatures. Thus, the main purpose of this project is to provide a theoretical foundation and empirical support for the contention that escalating commitment situations can induce unethical behavior in decision makers. An experimental research design utilizing a computerized investment task was administered to 155 undergraduate business majors as a means of assessing the hypotheses presented here. Results from a hierarchical logistic regression analysis found strong support for the contention that exposure to an escalation situation increases the likelihood of unethical behavior on the part of decision makers. Further, results also supported previous ethical decision-making findings by confirming the effects of locus of control (LOC) on ethical behavior. Specifically, the data indicated that individuals with an external LOC orientation were significantly more likely to select the unethical option than were individuals with an internal LOC orientation. Interestingly, support was not found for the effects of Machiavellianism or gender on ethical decision-making.     

The Decomposition of the Corporate Body: What Kant Cannot Contribute to Business Ethics

Kant is gaining popularity in business ethics because the categorical imperative rules out actions such as deceptive advertising and exploitative working conditions, both of which treat people merely as means to an end. However, those who apply Kant in this way often hold businesses themselves morally accountable, and this conception of collective responsibility contradicts the kind of moral agency that underlies Kant’s ethics. A business has neither inclinations nor the capacity to reason, so it lacks the conditions necessary for constraint by the moral law. Instead, corporate policies ought to be understood as analogous to legal constraints. They may encourage or discourage certain actions, but they cannot determine a person’s maxim – which for Kant is the focus of moral judgment. Because there is no collective intention apart from any intentions of the individual agents who act as members of the corporation, an organization itself has no moral obligations. This poses a dilemma: either apply the categorical imperative to the actions of particular businesspeople and surrender the notion of collective responsibility, or apply a different moral theory to the actions of businesses themselves. Given the diffusion of responsibility in a bureaucracy, the explanatory usefulness of collective responsibility may force business ethicists to abandon Kant’s moral philosophy.     

LZW压缩数据的不均一两分段误码保护编码

由T.A.Welch提出的LZW数据压缩方法已经被广泛地应用于文字压缩。然而，因为误码对压缩数据的危害很大，所以对压缩数据的纠错编码是十分重要且必不可少的。本文分析了误码对LZW压缩数据的影响，指出同样的误码对用于重建辞书的前一部分压缩数据的危害比对后面的其它数据的危害要严重得多，提出用一种不均一两分段误码保护编码方法，对用于重建辞书的前一部分压缩数据进行更好地保护。计算机模拟显示，该方法比传统的误码保护方法更有效。     

OPTIMAL INVESTMENT STRATEGIES FOR CONTROLLING DRAWDOWNS

We analyze the optimal risky investment policy for an investor who, at each point in time, wants to lose no more than a fixed percentage of the maximum value his wealth has achieved up to that time. In particular, if M _t is the maximum level of wealth W attained on or before time t , then the constraint imposed on his portfolio choice is that W_tα M _t, where α is an exogenous number betweenα O and 1. We show that, for constant relative risk aversion utility functions, the optimal policy involves an investment in risky assets at time t in proportion to the "surplus" W _t - α M _t. the optimal policy may appear similar to the constant-proportion portfolio insurance policy analyzed in Black and Perold (1987) and Grossman and Vila (1989). However, in those papers, the investor keeps his wealth above a nonstochastic floor F instead of a stochastic floor α M _t. the stochastic character of the floor studied here has interesting effects on the investment policy in states of nature when wealth is at an all-time high; i.e., when Wt = M _t. It can be shown that at W _t= M _t, α M _t is expected to grow at a faster rate than W _t, and therefore the investment in the risky asset can be expected to fall. We also show that the investment in the risky asset can be expected to rise when W _t is close to α M _t. We conjecture that in an equilibrium model the stochastic character of the floor creates "resistance" levels as the market approaches an all-time high (because of the reluctance of investors to take more risk when W _t= M _t).     

义马煤气污水处理厂的自控设计

本文介绍了义马煤气污水处理厂的SBR预处理工艺，部分典型自摔方案及PLC监控方法。     

数字中频接收机的设计与实现

数字中频接收机(DIFR)是对中频信号直接采样，其信道化功能由数字正交下变频器和数字滤波器来实现。因此，DIFR适用于接收和处理多载波、多模式信号，可解决很多种信号之间的互通互连问题。本文基于DIFR对动态范围、带宽、自动增益控制和高速信号采集等技术需求，优化设计了一种大动态宽带DIFR，给出了该系统的实现方案、各部分的参数分配及系统设计指标；给出了一种新型的数字自动增益控制(DAGC)实现电路，并提出了其控制算法。     

论企业两权分离下的会计控制

在两权分离的条件下,企业经营者与所有者由于利益不一致、信息不对称、权力不对称的客观存在,常使企业会计控制偏离“保证会计信息真实,实现企业价值最大化”的控制目标,形成内部人控制。究其原因在于会计控制方法与理论不应该仅仅是经营者如何进行内部会计控制,应拓展到所有者的外部会计控制,建立完善的企业会计控制体制。